UA Agent Lab — UK storefront prototype

What an AI-agent-ready version of underarmour.co.uk could look like for 50 products in five categories. Everything here is server-rendered HTML with complete schema.org data, a machine-readable size guide and policies, plus a JSON catalogue API and an MCP server for agents.

Categories

Running shoes (10 products) — compare live: https://www.underarmour.co.uk/en-gb/c/sport-running-ftw/
Training & gym clothing (10 products) — compare live: https://www.underarmour.co.uk/en-gb/c/sports/training/clothing-all/
Base layers & compression (ColdGear® / HeatGear®) (10 products) — compare live: https://www.underarmour.co.uk/en-gb/c/baselayer/
Football boots (10 products) — compare live: https://www.underarmour.co.uk/en-gb/c/sport-football-ftw/
Sports bras (10 products) — compare live: https://www.underarmour.co.uk/en-gb/c/womens/clothing/sports-bras/

For agents

/llms.txt and /llms-full.txt
/agents.md (access policy & tool guide)
JSON API: /api/products?q=running&size_uk=9&max_price=100&in_stock=true, /api/products/{id}, /api/policies, /size-guide.json
MCP (streamable HTTP): https://ua-agent-lab.tailbb051d.ts.net/mcp — tools: search_products, get_product, check_size_availability, get_policies, create_checkout_session (mock, no payment)
/.well-known/ucp — mock UCP-style profile

Internal prototype for an Under Armour marketing demo. Product facts come from public underarmour.co.uk pages (snapshot 2026-10-20); copy marked “UK-localised” is rewritten from that public UA data. Prices and stock may have changed since the snapshot — always check underarmour.co.uk. No checkout, no payments, no data collection. Machine-readable: llms.txt · llms-full.txt · agents.md · JSON API · MCP: https://ua-agent-lab.tailbb051d.ts.net/mcp · /.well-known/ucp (mock)